Jin Yong Hong | Behavioral Neuroscience | Best Researcher Award

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Assoc. Prof. Dr. Jin Yong Hong | Behavioral Neuroscience | Best Researcher Award

Assoc. Prof. Dr. Jin Yong Hong,  Yonsei University Wonju College of Medicine,  South Korea.

Dr. Jin Yong Hong, MD, PhD, is a distinguished neurologist and academic leader with a career grounded in excellence, innovation, and service. Beginning his medical education at Yonsei University, he steadily advanced through rigorous academic and clinical pathways to become an Associate Professor at Yonsei University Wonju College of Medicine. His focused expertise in movement disorders and dementia, enriched by both national and international research experience, especially at the University of Pennsylvania, highlights his dedication to solving complex neurological diseases. Through teaching, research, and clinical practice, he has significantly contributed to the growth of neuroscience and medical education in South Korea.

 

Profile

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🎓 Early Academic Pursuits

Dr. Jin Yong Hong embarked on his journey in medicine with a deep commitment to academic excellence, beginning with his premedical studies at Yonsei University in Seoul from 2001 to 2003. He swiftly advanced through the rigorous medical curriculum, earning a Bachelor of Medical Science in 2007. Not content with just clinical practice, he pursued higher education with a Master of Medical Science completed in 2014 and culminated his scholarly journey with a Doctorate in Medical Science from the same esteemed institution in 2021. His academic path reflects a relentless pursuit of knowledge in the neurological sciences and a strong foundation in research methodology and clinical application.

🧠 Professional Endeavors in Neurology

Following his graduation, Dr. Hong immersed himself in hands-on clinical training, beginning with an internship and residency in Neurology at the renowned Severance Hospital of the Yonsei University Health System. This period, from 2007 to 2012, was marked by rigorous clinical immersion and specialization. His passion for neuroscience led him to pursue subspecialty training in Movement Disorders and Dementia, completing both clinical and research fellowships. Notably, he expanded his research exposure internationally through a postdoctoral fellowship at the University of Pennsylvania in the United States from 2022 to 2024, further enriching his expertise in neurodegenerative pathology and laboratory medicine.

🔬 Contributions and Research Focus

Dr. Hong’s research has consistently revolved around movement disorders and dementia, placing him at the forefront of understanding neurodegenerative diseases. His clinical experience, paired with extensive research work in both Korea and the United States, underscores his commitment to unraveling the complexities of disorders like Parkinson’s disease, Alzheimer’s disease, and related cognitive impairments. His interdisciplinary approach bridges clinical neurology with translational science, contributing significantly to advancing diagnostic and therapeutic strategies in the field.

🏥 Academic Leadership and Teaching

As an Associate Professor at the Department of Neurology, Yonsei University Wonju College of Medicine, Dr. Hong plays a vital role in shaping the next generation of neurologists. Since 2016, he has not only led clinical initiatives but also mentored students and junior faculty. His previous tenure as a Clinical Assistant Professor from 2014 to 2016 helped lay the groundwork for a collaborative and research-driven academic environment at the Wonju Severance Christian Hospital. His academic roles have helped blend clinical excellence with cutting-edge research in one of Korea’s premier medical institutions.

🏅 Accolades and Recognition

Dr. Hong’s excellence has been consistently recognized by peers and institutions alike. In 2014, he received the Academic Award for Highest Achievement from Yonsei University College of Medicine, marking him as a top-tier scholar among his peers. The same year, he was awarded a Fellowship by the Korean Movement Disorder Society, acknowledging his promising contributions to the field. Further cementing his role as a leading voice in neurological research, he was honored in 2021 with the JMD Article Award, reflecting the impact and relevance of his scholarly publications.

🌍 Impact and Influence in Neurological Science

With active memberships in the Korean Neurological Association, the Korean Movement Disorder Society, and the Korean Dementia Association, Dr. Hong maintains an influential presence within the scientific community. His cross-continental experience, especially through his postdoctoral work in the United States, has positioned him as a bridge between Eastern and Western neurological research paradigms. His publications and ongoing collaborations continue to influence both clinical practice and academic discourse, especially in the diagnosis and management of neurodegenerative conditions.

🌟 Legacy and Future Contributions

Looking ahead, Dr. Jin Yong Hong is poised to continue making groundbreaking contributions in the field of neurology. With a career marked by academic distinction, clinical expertise, and research innovation, he represents a model of holistic excellence in medicine. His future work is likely to delve deeper into translational neuroscience, aiming to develop practical solutions for patients suffering from movement and cognitive disorders. As a mentor, researcher, and clinician, Dr. Hong is building a legacy that will inspire and influence the medical community for years to come.

Publication

  • Neuroanatomical substrates of visual hallucinations in patients with non-demented Parkinson’s disease
    S Shin, JE Lee, JY Hong, MK Sunwoo, YH Sohn, PH Lee
    2012

 

  • Presynaptic dopamine depletion predicts levodopa-induced dyskinesia in de novo Parkinson disease
    JY Hong, JS Oh, I Lee, MK Sunwoo, JH Ham, JE Lee, YH Sohn, JS Kim, …
    2014

 

  • The MMSE and MoCA for screening cognitive impairment in less educated patients with Parkinson’s disease
    JI Kim, MK Sunwoo, YH Sohn, PH Lee, JY Hong
    2016

 

  • The burden of white matter hyperintensities is a predictor of progressive mild cognitive impairment in patients with Parkinson’s disease
    MK Sunwoo, S Jeon, JH Ham, JY Hong, JE Lee, JM Lee, YH Sohn, …
    2014

 

  • Cerebral microbleeds in patients with Parkinson’s disease
    JH Ham, H Yi, MK Sunwoo, JY Hong, YH Sohn, PH Lee
    2014

 

  • Subjective cognitive decline predicts future deterioration in cognitively normal patients with Parkinson’s disease
    JY Hong, MK Sunwoo, SJ Chung, JH Ham, JE Lee, YH Sohn, PH Lee
    2014

 

  • Clinical and biomarker characteristics according to clinical spectrum of Alzheimer’s disease (AD) in the validation cohort of Korean Brain Aging Study for the Early Diagnosis …
    J Hwang, JH Jeong, SJ Yoon, KW Park, EJ Kim, B Yoon, JW Jang, HJ Kim, …
    2019

 

  • Subjective cognitive complaints and objective cognitive impairment in Parkinson’s disease
    JY Hong, Y Lee, MK Sunwoo, YH Sohn, PH Lee
    2018

 

  • Neurocognitive and atrophic patterns in Parkinson’s disease based on subjective memory complaints
    JY Hong, JE Lee, YH Sohn, PH Lee
    2012

 

  • Telomere shortening reflecting physical aging is associated with cognitive decline and dementia conversion in mild cognitive impairment due to Alzheimer’s disease
    SH Koh, SH Choi, JH Jeong, JW Jang, KW Park, EJ Kim, HJ Kim, JY Hong, …
    2020

 

🧾 Conclusion

Dr. Hong’s journey illustrates the profound impact one dedicated individual can make within the scientific and medical communities. His legacy is already evident in his scholarly achievements, the students he mentors, and the patients he serves. As he continues to advance the understanding and treatment of neurological conditions, Dr. Hong remains a beacon of academic integrity, scientific rigor, and compassionate care. His future promises continued breakthroughs that will shape the field of neurology and bring hope to countless lives affected by neurodegenerative disorders.

Alessandro Bortolotti | Psychology | Best Researcher Award

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Dr. Alessandro Bortolotti | Psychology | Best Researcher Award

Dr. Alessandro Bortolotti,  University G. d’Annunzio Chieti-Pescara, Italy.

Dr. Alessandro Bortolotti is an expert in business, behavioral sciences, and cognitive psychology, with a strong academic background in neuroscience and decision-making. He earned his Ph.D. from Università degli Studi G. d’Annunzio Chieti e Pescara, focusing on neuromarketing and unconscious choices in the wine market, particularly the influence of color. His educational journey includes advanced studies in business administration, innovation management, and psychology. His research expertise spans cognitive neuroscience, neuropsychology, language development, and decision-making, integrating psychology with business analytics. He is also a licensed psychologist in the Campania region and actively contributes to academic and professional research platforms.

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✨ Early Academic Pursuits

Born on January 12, 1993, in Italy, Alessandro Bortolotti developed a keen interest in psychology and cognitive sciences from an early age. His academic journey began at the University Gabriele D’Annunzio Chieti-Pescara, where he earned a degree in Psychological Sciences and Techniques in 2015. His early research focused on cognitive psychology, biogenetic foundations, and psychometric techniques. His undergraduate thesis, titled Mozart Effect, explored the impact of music on cognitive function, reflecting his initial foray into experimental psychology under the guidance of Prof. Beth Fairfield. This foundational phase laid the groundwork for his specialization in cognitive and decision-making processes.

🎓 Professional Endeavors

With a passion for understanding human behavior and decision-making, Bortolotti pursued a Master’s degree in Cognitive Psychology from the same university, completing it in 2018. His thesis, When the Valence is Coloured: The Binding Effect in Short-Term Memory, highlighted the interplay between color perception and cognitive processing. Under the mentorship of Prof. Beth Fairfield and Prof. Nicola Mammarella, he delved deeper into cognitive neuroscience, neuropsychology, and psychology of perception. His growing expertise in experimental psychology and neuromarketing led him to pursue a Ph.D. in Business and Behavioural Sciences at Università degli Studi G. d’Annunzio Chieti e Pescara. Between 2019 and 2023, his doctoral research, Neuromarketing and Unconscious Choices in the Wine Market: The Role of Color, explored how sensory stimuli influence consumer behavior, blending psychology with market dynamics.

🔬 Contributions and Research Focus

Dr. Bortolotti’s research is anchored in cognitive neuroscience, neuromarketing, and decision-making. His interdisciplinary work investigates the psychological underpinnings of consumer behavior, particularly the effects of color and perception on purchasing decisions. He has explored key topics such as attentional bias, temporal discounting, and neurophysiological mechanisms in consumer choices. His scholarly contributions include research on color psychology in marketing, the neurocognitive impact of brand perception, and the intersection of psychology and economics in decision-making. His studies, published in reputable journals, provide valuable insights into how unconscious cognitive processes drive consumer engagement and brand preference.

🌟 Accolades and Recognition

Dr. Bortolotti’s expertise has earned him recognition in both academic and professional circles. He holds an Italian Professional Psychologist License (N° 9139 – Regione Campania), enabling him to bridge theoretical research with practical applications in psychology and marketing. His academic excellence is reflected in his multiple publications, which contribute to the evolving field of neuromarketing. His participation in international conferences and research collaborations has established him as a prominent voice in cognitive psychology and behavioral science.

💡 Impact and Influence

Through his research, Dr. Bortolotti has significantly influenced the fields of neuromarketing and consumer psychology. His insights into the unconscious drivers of decision-making have practical applications in advertising, brand positioning, and business analytics. His work has been instrumental in shaping marketing strategies that leverage neuroscience principles to optimize consumer engagement. His research on vaccine hesitancy, attentional biases, and the psychological effects of color extends beyond marketing, offering critical insights into behavioral responses in various social contexts.

🎨 Legacy and Future Contributions

As an academic and researcher, Dr. Bortolotti continues to push the boundaries of neuromarketing, cognitive psychology, and decision sciences. His commitment to exploring the neurological and psychological mechanisms underlying human behavior paves the way for innovative applications in business, healthcare, and digital marketing. His future endeavors aim to integrate advanced neuroscience techniques, such as brain imaging and artificial intelligence, into consumer research, further revolutionizing the understanding of human choices.

✨ Connecting the Dots

With a strong academic foundation, pioneering research, and a vision for the future, Dr. Alessandro Bortolotti embodies the synergy between psychology, business, and neuroscience. His journey from cognitive psychology to neuromarketing demonstrates the power of interdisciplinary research in unraveling the complexities of human behavior. As he continues his work, his contributions promise to leave a lasting impact on both scientific inquiry and practical applications in behavioral economics and marketing strategies.

Publication

  • Temporal discounting of money and face masks during the COVID-19 pandemic: the role of hoarding level
    Authors: L. Cannito, S. Anzani, A. Bortolotti, R. Palumbo, I. Ceccato, A. Di Crosta, …
    Year: 2021

 

  • The promise of color in marketing: use, applications, tips and neuromarketing
    Authors: A. Bortolotti, L. Cannito, S. Anzani, R. Palumbo
    Year: 2023

 

  • Do older and younger adults prefer the positive or avoid the negative?
    Authors: B. Fairfield, C. Padulo, A. Bortolotti, B. Perfetti, N. Mammarella, M. Balsamo
    Year: 2022

 

  • Bored with boredom? Trait boredom predicts internet addiction through the mediating role of attentional bias toward social networks
    Authors: L. Cannito, I. Ceccato, E. Annunzi, A. Bortolotti, E. D’Intino, R. Palumbo, …
    Year: 2023

 

  • About the influence of color perceived lightness on psychological functions
    Authors: A. Bortolotti, L. Cannito, S. Anzani, M. Rossi, R. Palumbo
    Year: 2022

 

  • Exploring vaccine hesitancy: the twofold role of critical thinking
    Authors: L. Cannito, I. Ceccato, A. Bortolotti, A. Di Crosta, P. La Malva, R. Palumbo, …
    Year: 2024

 

  • Face mask reduces the effect of proposer’s (un)trustworthiness on intertemporal and risky choices
    Authors: L. Cannito, S. Anzani, A. Bortolotti, A. Di Domenico, R. Palumbo
    Year: 2022

 

  • Neuromarketing and unconscious choices in the wine market: The role of color
    Authors: A. Bortolotti
    Year: 2023

 

  • Do color and light affect physiology and psychology in proportional ways?
    Authors: A. Siniscalco, A. Bortolotti, M. Rossi
    Year: 2022

 

  • Imagination vs. routines: Festive time, weekly time, and the predictive brain
    Authors: A. Bortolotti, A. Conti, A. Romagnoli, P.L. Sacco
    Year: 2024

 

Conclusion

Dr. Bortolotti’s multidisciplinary expertise in cognitive psychology, neuromarketing, and decision-making positions him as a valuable researcher in both academic and applied settings. His ability to merge psychological principles with business strategies and neuroscience enhances his contributions to fields such as behavioral economics, marketing, and organizational psychology. With a strong foundation in research methodology, experimental studies, and business analytics, he continues to advance the understanding of human behavior in economic and marketing contexts, making him a key contributor to both psychology and business sciences.